Groceryshop Spotlight | Why Clean Data Is Essential For Every Retail Media Network With Amperity

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This is a podcast episode titled, Groceryshop Spotlight | Why Clean Data Is Essential For Every Retail Media Network With Amperity. The summary for this episode is: <p>In this special podcast series just for Groceryshop, Amperity's Head of Product Solutions Matt Hallett and Microsoft’s Sr. Director of Business Strategy for Worldwide Retail &amp; Consumer Goods Mike Edmonds join Chris and Anne to discuss how technology can help to clean every grocer's messy consumer data and thereby bring even more power to one's retail media network. Brought to you in partnership with <a href="https://www.microsoft.com/en-us/industry/retail/microsoft-cloud-for-retail" rel="noopener noreferrer" target="_blank">Microsoft</a></p>

DESCRIPTION

In this special Groceryshop edition of the Omni Talk Retail Spotlight series, Amperity's Head of Product Solutions Matt Hallett and Microsoft’s Sr. Director of Business Strategy for Worldwide Retail & Consumer Goods Mike Edmonds join Chris and Anne to discuss how technology can help to clean every grocer's messy consumer data and thereby bring even more power to one's retail media network.

Together they discuss:

  • Why customer data is so messy to begin with
  • How clean data can improve your marketing ROI with your customers and CPG partners
  • And why a focus on clean data can help grocers to take an "eat what you cook" approach to measuring the impact of their retail media network initiatives

Brought to you in partnership with Microsoft