Groceryshop Spotlight | Bringing A Retail Media Network To Life In Store With Cooler Screens
In this special Groceryshop edition of the Omni Talk Retail Spotlight series, Cooler Screens Chief Revenue Officer Lindell Bennett and Microsoft's Director of Industry Solutions for Retail and Consumer Packaged Goods Robin Laylin join Chris and Anne to discuss how every grocer's cooler and freezer doors can be turned into a bona fide weapon within one's retail media network.
Together they discuss:
- Digitizing a grocer's understanding of the physical store
- How in-store digital media can be easily tied into one's retail media network
- And how and why digital media on cooler and freezer doors can also be used to drive center store purchases
Brought to you in partnership with Microsoft