Groceryshop Spotlight | Bringing A Retail Media Network To Life In Store With Cooler Screens

Media Thumbnail
00:00
00:00
1x
  • 0.5
  • 1
  • 1.25
  • 1.5
  • 1.75
  • 2
This is a podcast episode titled, Groceryshop Spotlight | Bringing A Retail Media Network To Life In Store With Cooler Screens. The summary for this episode is: <p>In this special podcast series just for Groceryshop, Cooler Screens Chief Revenue Officer Lindell Bennett and Microsoft's Director of Industry Solutions for Retail and Consumer Packaged Goods Robin Laylin join Chris and Anne to discuss how every grocer's cooler and freezer doors can be turned into a bona fide weapon within one's retail media network. Brought to you in partnership with <a href="https://www.microsoft.com/en-us/industry/retail/microsoft-cloud-for-retail" rel="noopener noreferrer" target="_blank">Microsoft</a></p>

DESCRIPTION

In this special Groceryshop edition of the Omni Talk Retail Spotlight series, Cooler Screens Chief Revenue Officer Lindell Bennett and Microsoft's Director of Industry Solutions for Retail and Consumer Packaged Goods Robin Laylin join Chris and Anne to discuss how every grocer's cooler and freezer doors can be turned into a bona fide weapon within one's retail media network.

Together they discuss:

  • Digitizing a grocer's understanding of the physical store
  • How in-store digital media can be easily tied into one's retail media network
  • And how and why digital media on cooler and freezer doors can also be used to drive center store purchases

Brought to you in partnership with Microsoft