Spotlight Series | First-Rate, First-Party Data Strategies With NetElixir CEO Udayan Bose

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This is a podcast episode titled, Spotlight Series | First-Rate, First-Party Data Strategies With NetElixir CEO Udayan Bose. The summary for this episode is: As NetElixir CEO and Founder Udayan Bose says, Chief Marketing Officers and e-commerce marketing teams have been running on a treadmill at 10 mph since the pandemic began. And, now just when they don't need another wrench thrown into things, iOS updates have eliminated third-party cookies, turning up the heat and forcing them to come up with new ways to attract customers. In fact, according to a NetElixir study, 80% of the brands and retailers they surveyed were so busy trying to stay on top of day-to-day work that they haven’t even started to think about how to restructure their campaigns for the cookie-less world. In this podcast, Anne Mezzenga and Udayan Bose discuss how NetElixir is helping brands and retailers develop solid first-party data collection strategies that leverage NetElixir's proprietary platform. Bose shares how the NetElixir platform takes a different approach, using machine learning to identify, with 65% confidence, customers who will return to your site 2-3 times after their first purchase, and how to create a digital marketing strategy to reach them from the start. Head to NetElixir.com for more information, and if you’re a brand or retailer in that 80% and in need of some fast help, you won’t want to miss NetElixir's FREE Connect The Dots conference on June 10, 2021. Sign up here: https://www.netelixir.com/events/connecting-the-dots-driving-change-through-innovation/?utm_source=website&utm_medium=omnitalk&utm_content=ctd&utm_campaign=CTD_06_2021 *Sponsored Content*

DESCRIPTION

As NetElixir CEO and Founder Udayan Bose says, Chief Marketing Officers and e-commerce marketing teams have been running on a treadmill at 10 mph since the pandemic began. And, now just when they don't need another wrench thrown into things, iOS updates have eliminated third-party cookies, turning up the heat and forcing them to come up with new ways to attract customers. In fact, according to a NetElixir study, 80% of the brands and retailers they surveyed were so busy trying to stay on top of day-to-day work that they haven’t even started to think about how to restructure their campaigns for the cookie-less world. In this podcast, Anne Mezzenga and Udayan Bose discuss how NetElixir is helping brands and retailers develop solid first-party data collection strategies that leverage NetElixir's proprietary platform. Bose shares how the NetElixir platform takes a different approach, using machine learning to identify, with 65% confidence, customers who will return to your site 2-3 times after their first purchase, and how to create a digital marketing strategy to reach them from the start. Head to NetElixir.com for more information, and if you’re a brand or retailer in that 80% and in need of some fast help, you won’t want to miss NetElixir's FREE Connect The Dots conference on June 10, 2021. Sign up here: https://www.netelixir.com/events/connecting-the-dots-driving-change-through-innovation/?utm_source=website&utm_medium=omnitalk&utm_content=ctd&utm_campaign=CTD_06_2021 *Sponsored Content*