Spotlight Series: News America Marketing and the Journey to Decode the Path to Purchase

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This is a podcast episode titled, Spotlight Series: News America Marketing and the Journey to Decode the Path to Purchase. The summary for this episode is: Omni Talk sits down with News America Marketing's Chief Retail and Merchandising Officer, Tracey Koller and SVP of Corporate Strategy and Development, Peter Moustakerski. We discuss how the path to purchase has become more of a maze than a linear process, and how News America and in-store media and promotions play a role. **Sponsored Content**

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Omni Talk sits down with News America Marketing's Chief Retail and Merchandising Officer, Tracey Koller and SVP of Corporate Strategy and Development, Peter Moustakerski. We discuss how the path to purchase has become more of a maze than a linear process, and how News America and in-store media and promotions play a role. **Sponsored Content**