Spotlight Series: Amazon for CMO's with Kiri Masters

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This is a podcast episode titled, Spotlight Series: Amazon for CMO's with Kiri Masters. The summary for this episode is: Brand strategies for selling on Amazon must consistently evolve with the platform, and Kiri Masters, founder of Bobsled Marketing, the Marketplace Institute, and fellow Forbes contributor has been working with brands to navigate this for a while. From operating her Amazon sellers hotline (yes, it's a real thing) to writing her new book, Amazon for CMO's, she's had a ton of experience, which she shares in this podcast now for our Omni Talk listeners.

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Brand strategies for selling on Amazon must consistently evolve with the platform, and Kiri Masters, founder of Bobsled Marketing, the Marketplace Institute, and fellow Forbes contributor has been working with brands to navigate this for a while. From operating her Amazon sellers hotline (yes, it's a real thing) to writing her new book, Amazon for CMO's, she's had a ton of experience, which she shares in this podcast now for our Omni Talk listeners.