Spotlight Series | Supercharging A Retail Media Network With accelerate360 CDO Liz Roche

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This is a podcast episode titled, Spotlight Series | Supercharging A Retail Media Network With accelerate360 CDO Liz Roche. The summary for this episode is: <p>Accelerate360's Chief Data Officer Liz Roche joins Chris Walton and Anne Mezzenga to discuss the keys to differentiating content across a Retail Media Network.</p>

DESCRIPTION

In this latest episode of the Omni Talk Retail Spotlight Series, Accelerate360's Chief Data Officer Liz Roche joins Chris Walton and Anne Mezzenga to discuss the keys to differentiating content across a Retail Media Network.

Together the three of them discuss:

  • How to unlock additional advertising inventory in one's Retail Media Network
  • A first-party data approach to content creation
  • And why "content authority" will always win out in the long-run

Music by hooksounds.com

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