Spotlight Series: Eversight Co-Founder, David Moran Live From Groceryshop

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This is a podcast episode titled, Spotlight Series: Eversight Co-Founder, David Moran Live From Groceryshop. The summary for this episode is: David Moran and the team at Eversight are setting out to disrupt habits. They believe that in order for your promotions to be effective, they need to challenge the norms of customer behavior. Eversight works with brands and retailers by using AI to create multiple, ongoing pricing tests, that can teach retailers how to break their customers' habits around promotion through the concept of "micro-testing," a practice quite common in one of our favorite industry reference points for retail too -- video games.

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David Moran and the team at Eversight are setting out to disrupt habits. They believe that in order for your promotions to be effective, they need to challenge the norms of customer behavior. Eversight works with brands and retailers by using AI to create multiple, ongoing pricing tests, that can teach retailers how to break their customers' habits around promotion through the concept of "micro-testing," a practice quite common in one of our favorite industry reference points for retail too -- video games.